The Sibaritide lands in London at WTM 2026
From November 3 to 5, 2026, the Sibaritide region takes center stage at World Travel Market (WTM) London, the leading global event for the international travel industry Gathering over 40.000 travel professionals and buyers from more than 180 countries at ExCel London, WTM is the world’s premier tourism platform.
For our Social Promotion Association, partecipating in this event marks a key strategic milestone: bringing the heritage, landscapes, authentic gastronomy, and warm hospitality of our region to the global stage.
Our journey to London is the natural evolution of out ongoing regional initiative: a strong strategic thread connects the vibrant energy, local traditions, and cultural roots of out Fàri Festival directly to our broader internation promotion efforts.
The stories, people and identity celebrated during the Fàri Festival serve as our finest calling card for global markets. We are presenting the Sibaritide not merely as a geographic destination nestled between the Ionan Sea and Pollino National Park, but as a living, authentic cultural experience tailored for eco-conscious and international travelers.
Throughout the three-days, our team will engage in B2B meetings and strategic networking with international tour operators, travel media, and global industry leaders to showcase travel opportunities across the Sibaritide.
Follow our journey on visitsibaritide.com and across our official social channels for real-time updates, live coverage, and exclusive insights direct from London.
