Back from WTM London: Sibaritide and Pollino win over International Buyers
Our participation in the World Travel Market (WTM) in London, one of the world’s most prestigious and strategic trade shows for the global travel industry, has just come to a close. For all of us at Visit Sibaritide, it was an extraordinary experience—full of inspiration, constructive discussions, and new opportunities for our region. Exhibiting in London means placing our region’s finest offerings directly on the desks of leading international tour operators. Over the course of the event, we had the opportunity to showcase the authenticity, history, and extraordinary biodiversity of a truly unique area, generating strong interest from tour operators, travel agencies, and industry press.
WTM has once again proven to be a vital hub for forging high-profile connections with professionals genuinely eager to discover and promote an unspoiled destination—a seamless blend of the coastal and cultural wonders of Sibaritide and the untouched landscapes of Pollino National Park. From crystal-clear waters and Magna Graecia archaeological sites to high-altitude trekking, our integrated offering proved it has everything needed to meet the growing demand for experiential and sustainable tourism. However, our work doesn’t stop once the exhibition stands close: we are already hard at work following up on the meetings held at the show. We are currently finalizing the details and arranging upcoming familiarization trips with international buyers—a crucial step to let travel professionals experience the quality of our hospitality firsthand and turn the interest generated in London into concrete tourist flows for the upcoming seasons. Sibaritide and Pollino are ready to welcome the world, and we remain committed to building ever-stronger bridges between our land and the international market.
